Russian PRAVDA notes racism, sloughs it off
An ice cream-making company in Yekaterinburg, Russia, is promoting a flavor of its ice cream in a racist advertisement using Barack Obama’s image.
The slogan of the chocolate-in-vanilla ice cream titled as “Duet” says: “The Flavor of the Week! Black in White!” The image of a black man standing against the background of the US Capitol was considered a manifestation of racism.
The Russian Company Voskhod (Sunrise), which designed the campaign, said that the image was not meant to carry any racist meaning in it. A spokesperson for the company said that the picture simply marked the presence of the black president in the White House.
Andrei Gubaidullin, the author of the advertisement, said his campaign was not linked to racism, because Russia, unlike the West, had a different point of view about ethnicity.
“This is not racism for Russia. It’s just fun,” the creative director of the advertising agency said.
The Russian nationalist online news site Pravda (Правда)—which ironically translates as Truth—noted the racism of the ad, but didn’t think it serious nor did it comment on the obvious insults to the US government.